To provide an information presentation apparatus capable of appropriately changing an information presenting state when an incoming call arrives at user's cellular phone receiving information presentation.

An information presentation unit 2 presents contents for a user. An output control unit 3 controls a content presenting state. Here, after call arrival at a mobile telephone 1, the output control unit 3 presents information based on the call arrival at the mobile telephone 1 from the information presentation unit 2 to the user. For example, in the information presentation unit 2, a ring-back tone or a speech tone of the mobile telephone 1 is presented from the information presentation unit 2 to the user.