To prevent the disorder caused by the mutual entanglement of eyelets, lips body hooks and hooks of lures and facilitate the pick-up of the desired lure on the fishing site and to increase the number of lures storable on a unit lure-holding area and in one lure box.

The main body 10 of the subject box has a rectangular lure- holding face 2 surrounded by the circumferential walls 1. The lure-holding face 2 is provided with protruded partition pieces 7 having notches 6 directing perpendicular to the placing direction of the lure 4 and formed on one or both sides or provided with protruded partition pieces 7 and partition plates 5 bridged to the opposite part 1A of the circumferential wall 1 wherein the partition piece and the partition plate are directed perpendicular to the placing direction of the lure 4.