To provide a lure with a hook holder enabling an inverted hook or a long-handed hook so as to tend to catch a fish on the long-handed hook.

The lure set with the anchor-shaped long-handed hook either directly or via a tackle line on an eye projected thereon is provided. In this lure, a recessed part is provided on the berry part thereof and firmly engaged with an elastic element formed with a longitudinal intrusive stria, and the point of the long-handed hook or the inverted hook of the tackle line is inserted into the intrusive stria to hold the hook so as not to slip off until catching the fish.