To provide a lure sufficiently attracting a fish by complexly reflecting light by the movement of the lure.

The lure 1 includes a lure body 2 having light transmission properties such as transparency and translucency, and a reflector 3 installed in the inside of the lure body 2. The reflector 3 is supported in a hollow part A inside the lure body 2. The reflector 3 is constituted of protrusions 3a and 3a vertically extended in the upper and lower directions by centering the center (a), and protrusions 3a and 3a horizontally extended in the right and left directions so as to form a cross shape in the cross section, and so that one protrusion 3a may be bent at an angle of 90° at the center (a) to the other. The terminal part 3b of each protrusion 3a is supported by contacting with the inside surface 2d of the lure body 2. Reflection surfaces 4 are formed on both sides of each protrusion 3a, and the reflection surfaces 4 are in flat shapes and formed so as to be extended in the front and rear directions of the lure body 2.

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