To provide a makeup support system, method, server and a program to be executed by a computer which enable a user to receive the advice of not only a virtual makeup but also a correct makeup using his or her own real face.

The makeup support system through a communication line 200 is provided with: a makeup support server 101 to prepare a plurality of makeup candidates based on a user's face image from a user terminal 102, and to give an advice to the user's makeup finished face image based on the makeup candidates selected from the user terminal, and to make a reservation reply to the user terminal based on reservation notification after reservation inquiry when receiving reservation for store makeup from the user terminal; and a makeup store terminal 103 arranged in a store performing store makeup under the control of the makeup support server to notify a reservation reply in response to a reservation inquiry for the selected arbitrary store makeup, and to acquire the face image, the makeup candidates, the makeup finished face image and an advice to the makeup finished face image from the makeup support server.