To provide map display equipment and a marketing support program which analyze a commercial area and a customer based on information sources such as business information and customer information, utilizes the analyzed commercial area and customer in a business activity plan and target management, further creates and maintains the customers by using a drawing on the map.

The map display equipment is provided with a map information storage section which stores map information including positional information such as an address, longitude and latitude, an object person information storage section which stores an object person identifier for identifying an object person and an attribute value such as information regarding a name and an address of the object person as object person information data and an extraction condition acceptance section which accepts object person extraction conditions for extracting prescribed object person information data, extracts the applicable object person information data from the object person information storage section based on the object person extraction conditions accepted by the extraction condition acceptance section, determines visible display data such as a color and a mark to be displayed on the map and displays them by superposing them on the map to the object person.