To provide a measurement promotion device or the like by which a user is easy to continue measurement or the like of a body temperature or the like.

This measurement promotion device 20 includes: a sugoroku information storage part 62 storing sugoroku information having path information connecting a plurality of pieces of breakpoint information from start position breakpoint information to end position breakpoint information; a closest specific breakpoint position information storage part 61 storing closest specific breakpoint position information that is specified closest breakpoint information in the path information of the user; a thermometry-related information storage part 61 storing thermometry-related information including at least thermometry information of the user; a thermometry-related information input presence/absence decision processing part 33 deciding presence/absence of input of the thermometry-related information; and a breakpoint position change information generation processing part 35 for generating breakpoint position change information changing the closest specific breakpoint position information along the path information. When the thermometry-related information input presence/absence decision processing part decides that the thermometry-related information is inputted, the breakpoint position change information generation part starts processing.