Title:
MEASUREMENT SYSTEM, MEASUREMENT METHOD, AND PROGRAM
Document Type and Number:
Japanese Patent JP2023089653
Kind Code:
A
Abstract:
To provide an information processing apparatus capable of quantitatively measuring a browsing status of an advertisement incorporated into an SNS for each user who incorporates the advertisement, an information processing method, and a program.SOLUTION: A measurement system includes: a parameter issuing unit which issues a parameter based at least on first user identification information and an advertisement URL; a measurement URL setting unit which sets a measurement URL including the parameter; a display data processing unit which generates display data for displaying a share selection unit, to be transmitted to a first information processing apparatus; a selection notification acquisition unit which acquires a selection notification when a measurement link displayed on a second information processing apparatus is selected; a parameter decoding unit; an advertisement URL transmission unit which transmits a decoded advertisement URL to the second information processing apparatus; and a measurement unit which causes a predetermined storage unit to store information on the selection notification in association with decoded first user identification information.SELECTED DRAWING: Figure 1
Inventors:
MUTO FUMIYA
Application Number:
JP2021204280A
Publication Date:
June 28, 2023
Filing Date:
December 16, 2021
Export Citation:
Assignee:
NOMURA RES INST LTD
International Classes:
G06Q30/0242; G06Q50/00
Attorney, Agent or Firm:
Yoshiyuki Inaba
Katsuro Tanaka
Katsuro Tanaka