To provide a merchandise display stand for which an advertisement surface can be secured as wide as possible, relating to the merchandise display stand in which merchandise at the back is automatically moved to the front when merchandise at the front is taken out.

A merchandise display stand 10 includes: a front surface part 1 for displaying a merchandise advertisement; an opening 2 provided on the front surface part 1; and a merchandise display part 3 inclined from the back surface of the front surface part 1 to the opening 2. Merchandise can be taken out from the opening 2. The merchandise display part 3 includes at least one rail part 5 projected on a surface to be in contact with merchandise 7. The merchandise display part 3 includes a stopper for stopping the merchandise at the very front surface.