PURPOSE: To enable merchandise to be pushed out sequentially from the interior by a spring force at every extraction of the merchandise and to display the stock of displayed merchandise to be recognized at a glance on a tape in a merchandise pushing out mechanism with tape used by mounting on a merchandise display apparatus.

CONSTITUTION: This mechanism is constituted of a front holder 7 and a rear holder 8 arranged by keeping distance, the tape 5 sliding as circulating or turning by coming in contact with the front and rear holders 7, 8 and the pushing out apparatus 1 connected to a part of the tape 5 and provided between the front and rear holders 7, 8, and a spring driving means 2 is provided on either the pushing out apparatus 1 or front and rear holders 7, 8, and a power by the spring driving means 2 can be transmitted to the pushing out apparatus 1 and the tape 5.