To provide the method for applying a coating liq. hardly causing an effect on a coating film distribution on a substrate and hardly causing an damage to a roll even if the coating liq. is applied continuously on the substrate in a state where the film of the coating liq. is not present at the time of applying the coating liq. on the substrate on the surface of an outer peripheral cylinder of an applicator roll.

After forming a film 22 of the coating liq. having a prescribed thickness on the surface of the outer peripheral cylinder of the applicator roll 12 by supplying the coating liq. from a metallic roll 14, the press contact between the applicator roll 12 and the metallic roll 14 is released, then of the coating liq. is applied on the substrate on the part other than a liq. splashing part 36 formed on the film 22 of the coating liq. on the outer peripheral cylinder of the applicator roll 12.