Title:
METHOD AND DEVICE FOR PROVIDING PAY-PER-CALL PERFORMANCE BASED ADVERTISING
Document Type and Number:
Japanese Patent JP2005115945
Kind Code:
A
Abstract:
To provide a method and a device for providing pay-per-call performance based advertising.
In one embodiment, this application provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.
Inventors:
ALTBERG EBBE
BARACH MARC
FABER SCOTT
FORDYCE MICHAEL
HICKSON CHRIS
HIRSON RON
SOMORJAI JOHN
LINDEN SEAN VAN DER
BARACH MARC
FABER SCOTT
FORDYCE MICHAEL
HICKSON CHRIS
HIRSON RON
SOMORJAI JOHN
LINDEN SEAN VAN DER
Application Number:
JP2004289796A
Publication Date:
April 28, 2005
Filing Date:
October 01, 2004
Export Citation:
Assignee:
INGENIO INC
International Classes:
G06Q30/02; G09F19/00; H04M11/00; (IPC1-7): G06F17/60; G09F19/00; H04M11/00
Attorney, Agent or Firm:
Masaki Yamakawa
Shigeki Yamakawa
Shigeki Yamakawa