To provide a method for forming a bright film by which the bright film having interference actions and capable of exhibiting a glaring bright feeling with a three-dimensional feeling without causing filter clogging can be formed and to obtain a coated material.

This method for forming the bright film comprises successively carrying out the following steps (1) to (3). (1) a step of forming a bright base film on a substrate, (2) a step of forming at least one layer of a clear film containing a bright pigment containing a metal oxide-coated glass flake pigment having 20-40 μm D50 and ≤60 μm D90 and (3) a step of forming a clear top film.