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Title:
METHOD AND SYSTEM FOR DELIVERY OF TARGETED INFORMATION BASED ON USER PROFILE IN MOBILE COMMUNICATION DEVICE
Document Type and Number:
Japanese Patent JP2013218713
Kind Code:
A
Abstract:

To deliver targeted advertising in a wireless communication environment which is restricted in using information about subscribers for marketing purposes.

A variety of processes that may be used to generate a set of information characterizing the user is offloaded onto a user's wireless access terminal (W-AT), and a "user profile" can be created on the W-AT itself. For example, a particular method may include selecting at least one reception time on the basis of a user profile and a targeted content message delivery schedule, and receiving a targeted content message at the selected reception time.


Inventors:
POOJA AGGARWAL
DILLIP KRISHNASWAMY
ROBERT S DALEY
PATRIK LUNDQVIST
Application Number:
JP2013108171A
Publication Date:
October 24, 2013
Filing Date:
May 22, 2013
Export Citation:
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Assignee:
QUALCOMM INC
International Classes:
G06Q30/02; H04W4/02; H04W4/029
Domestic Patent References:
JP2002199460A2002-07-12
JP2001128097A2001-05-11
JP2004320153A2004-11-11
JP2001238192A2001-08-31
JP2002197342A2002-07-12
JP2004511836A2004-04-15
JP2001175672A2001-06-29
JP2000041063A2000-02-08
Foreign References:
US20060245441A12006-11-02
Attorney, Agent or Firm:
Kurata Masatoshi
Yoshihiro Fukuhara
Makoto Nakamura
Nobuhisa Nogawa
Toshio Shirane
Takashi Mine
Kocho Chojiro
Naoki Kono
Katsu Sunagawa
Morisezo Iseki
Takao Ako
Tadashi Inoue
Tatsushi Sato
Takashi Okada
Mihoko Horiuchi
Takenori Masanori