To provide a digital content distributing system where information of high necessity can be prevented from being overlooked in publicity information and latest publicity information is easily obtained.

A contents distribution terminal 100 is provided with a user information registration DB 40 for storing user information. The age of a user, family constitution and the objects of respective records in a government publicity information registration table 500 in user information of the user information registration DB 40 are compared. When they mutually match with, or when the age of the user, family constitution and the objects of a primary school publicity information registration table 520 are compared and they mutually match with, the contents of the records, holding date/time and notice frequency are obtained as publicity information and obtained publicity information is distributed to a user terminal 200.