To adjust video/audio in accordance with a genre of a program or a sponsor providing the program.

EPG data relating to a program of a channel selected by a digital television broadcast reception part 2 is extracted by an EPG extraction part 8 and is stored in an EPG data storage part 9. A control part 12 acquires a genre name of a program or a sponsor name of a sponsor providing the program, from the EPG data stored in the EPG data storage part 9 and acquires image adjustment contents and audio adjustment contents corresponding to the genre name or the sponsor name from a genre-classified adjustment content table and a sponsor-classified adjustment content table which are stored in a table storage part 9 and instructs an image adjustment part 6 to adjust an image and instructs an audio adjustment part 7 to adjust audio, on the basis of the image adjustment contents and audio adjustment contents.