To provide a novel packaging apparatus for annular products P to eliminate need of wrapping the product entirely with kraft paper K.

The annular product is fed in a lying state, rotated by 90° and made to stand upright. A plurality of claws 10 are pressed against an inner peripheral surface of the product, the product is chucked by the claws, and a plastic film F is led to an outer peripheral surface of the product. The annular product is covered with the plastic film, and the film is heat-sealed by a heat-sealing mechanism 20, and the product is sleeve-packaged.