To enable a setting-up of a packaging box simultaneously with receiving of articles therein with its section formed in a circular arc shape while stability being given to its uprightness.

The packaging box for display is made of box body-forming sheet made by blanking as a unit out of a piece of blank sheet and composed of two sides 12 and 14 being connected with each other and pasting flaps 16 and 17 facing each other. The packaging case is also equipped with a turn-up piece 28 provided at one end of the side 14 for being folded on the side 14, a bottom cover piece 32 formed in continuity at the end of the turn-up piece 28, a turn-up piece 36 provided at one end of another side 12 connecting to the side 14 for being folded on the side 12, and a holding piece 38 formed in continuity at the end of the turn-up piece 36.