To provide a photo holder for making a driver himself ease mental feelings and regain composure and enabling even a person in a passenger seat to look at a photo by being attached inside a car such that the position of a photo housing body for housing the photo or the like for easing the mentally instable state or feeling of the driver as much as possible can be changed.

The photo holder comprises the photo housing body for housing the photo, a flexible support body whose one end part is fixed to the housing body, and a fixing implement to be fixed inside the car on the other end part of the flexible support body.