To provide a product transporting device which can lower the running speed of each product without changing the operation frequency of a stacking device.

This invention is concerned with the device transporting each slender product 2 having a vertical axial line 2a, the respective vertical axial lines 2a are laid parallel with the specified running direction D by the conveyor 8, products 2 are thereby continuously transported along a route P extended along a transporting surface S, and an orientation assembly 6 is disposed along the route P, each product 2 is oriented by turning each product 2 by 90° around a rotating axial line A1 intersected with the transporting surface S, as a result, the vertical axial line 2a of each product 2 is intersected with the running direction D.