広告使用状況およびユーザ動向のモニタリングを行う番組ガイドシステム

Japanese Patent JP4881547

B2

A program guide system is provided in which interactive television program guide advertisement usage is monitored. Advertisement usage may be monitored by monitoring when advertisements are transmitted from a television distribution facility to user television equipment. Advertisement usage information may also be monitored by monitoring when advertisements are received by the user television equipment. Advertisement usage information may also be monitored at the time at which advertisements are displayed by a program guide. Less important data may be filtered from the collected advertisement usage data. Other activities that may be monitored include the viewing activities of the user, which program guide screens are displayed, and which non-program-guide applications are used. Real-time ratings information (e.g., real-time ratings of the popularity of certain television programs, video games, or other applications) may be provided to users in real time.

William L. Thomas
Joel Gee. Hassel
Edward B. Nudson
Connie Tea. Marshall
Thomas Earl. Lemons
Franklin E. Boyer
David M. Berezowski
Donald C. Khan
Michael Dee. Eris

JP2004022300A

February 22, 2012

January 29, 2004

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United video properties inc

G06F3/00; H04N5/445; G06F13/00; G06Q30/02; H04H60/31; H04N7/025; H04N7/10; H04N17/00; H04N21/258; H04N21/2668; H04N21/431; H04N21/442; H04N21/45; H04N21/454; H04N21/466; H04N21/472; H04N21/482; H04N21/658; H04N21/81; H04N21/84; H04N5/44; H04N5/782; H04N21/422; H04N21/47; H04N21/478

JP9261609A
JP723356A
JP8331546A

Hidesaku Yamamoto
Takaaki Yasumura
Natsuki Morishita

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