Title:
購買意欲推定プログラム及び情報処理装置
Document Type and Number:
Japanese Patent JP6705123
Kind Code:
B2
Abstract:
A non-transitory computer readable medium stores a program causing a computer to execute a process for estimating willingness-to-buy. The process includes calculating including diving a first operation history of multiple operations performed by a user in electronic commerce, the dividing being performed on a basis of one of the multiple operations, calculating a degree of willingness-to-buy indicated by the one operation, the calculating being performed on a basis of multiple operations included in a second operation history obtained by dividing the first operation history, and calculating a temporal change in a degree of willingness-to-buy of the user in the electronic commerce.
Inventors:
Masahiro Sato
Application Number:
JP2015084793A
Publication Date:
June 03, 2020
Filing Date:
April 17, 2015
Export Citation:
Assignee:
Fuji Xerox Co., Ltd
International Classes:
G06Q50/10; G06Q30/02
Domestic Patent References:
| JP2007072730A | ||||
| JP2003346011A | ||||
| JP2002259791A |
Other References:
中村 勇介,オウンドメディア編 ディノスが“あと一押し”で買う人へクーポン表示 CVRが一律配信より64%向上,日経デジタルマーケティング,日本,日経BP社,2015年 2月25日,第89号 ,p.22
Attorney, Agent or Firm:
Hirata International Patent Office
Tadao Hirata
Endo Wako
Tadao Hirata
Endo Wako