To provide a setup paper sheet capable of being used as an ornament or a toy by folding the prescribed place of the paper sheet into a three-dimensional form, and viewing the three-dimensional image projected by the hologram effectively by enabling even a young person such as a child to view the hologram attached to the set three-dimensional form in a correct state.

The setup paper sheet is used by folding the prescribed place of a paper sheet main body into the three-dimensional form. The main body has a paper part for a bottom surface becoming a bottom surface and a plurality of paper parts for slopes to be built up as slopes by folding with respect to the paper part for the bottom surface. On the paper part for the bottom surface, the hologram is provided. At the plurality of paper parts for the slopes, a window for incidence of light on the hologram from outside when the paper is set up into the three-dimensional form, and a peephole for peeping the hologram from outside are provided.