To provide a shelf tag for sales promotion having a sales promotion effect.

A commodity name 12, prices 14 and bar codes 16 are displayed on the shelf tag 10 for sales promotion. The prices 14 comprise a unit price 20 when one bag is purchased, a price 22 when two bags are purchased and a price 24 when one case is purchased. The shelf tag 10 for sales promotion displaying the prices of the bundle sales, such as two-pieces selling and case selling, for one merchandise is mounted at a merchandise display shelf of a sales store, thereby, the shelf tag 10 for sales promotion is functioned as point- of-purchasing(POP) advertising and a sales promotion effect can be obtained. In addition, the unit price and the prices of the bundle selling are displayed on one sheet of the shelf tag 10 for sales promotion, thereby, the cost can be made lower than the cost of displaying both on the separate shelf tags.