To provide an advertisement and propaganda effect at a low cost by utilizing a telephone and to construct a system having high flexibility and expandability.

In the advertisement information transmitting system, the originating/incoming tones of telephone are registered on a database 10 as audio advertisement information designated by a third person such as an advertiser 1 and advertisement is performed by utilizing the telephone by outputting the audio advertisement information until a user answers and by displaying a picture advertisement, which is periodically transmitted, on a screen during the waiting time of telephone. At such a time, the third person such as advertiser 1 returns advertisement rates thereof to the user 2 in the style of basic rate discount or coupon ticket corresponding to utilization points and further, the user 2 selects information out of advertisement information provided by the advertiser, who makes a contract.