To provide a TV-linkingly moving toy with which a user not only enjoys the story of a TV animation by watching and hearing but also physically feeling it and shares the emotional change, etc., with a character so as to be just being together with the character.

The sound such as theme music, an insertion song or a sound effect outputted in response to the state of the appearing character in the animation program, etc., which is outputted from a TV 1 is taken-in by a microphone 5. The pattern of the taken-in sound is judged and an action means B is operated in accordance with the judged sound pattern.