To provide transmission and reception technologies to improve the accuracy of a transmission period set by some terminals which can not understand additional rate information when continuously transmitting data to a plurality of terminals.

A control section 30 receives rate information denoting a data rate for transmitting each of a plurality of data signals. The rate information includes: essential rate information for denoting the data rate specified as an essential data rate; and additional rate information for denoting a data rate specified as an additional data rate. The control section 30 allows a baseband processing section 22 or the like to transmit the data signals while cross-referencing the rate information with the data signals. In this case, the data signals corresponding to the essential rate information are transmitted, and thereafter the data signals corresponding to the additional rate information are transmitted.