To provide a tray for displaying goods easy to supplement the goods and satisfactorily circulating the goods.

The tray for displaying the goods where plural cylindrical bodies are placed in a front-and-back direction for display comprises a pair of parallel housing chambers having cylindrical body-placing surfaces and straightway guiding surfaces for shiftably guiding each of the cylindrical bodies in a front-and-back direction, communicating parts for allowing a circulation between a pair of the housing chambers to be conducted by communicating with a front end part of a pair of the parallel housing chambers and a back end part thereof and a circulation guiding means provided on the communicating part of a rear end side for shifting the cylindrical body positioning in the far- rear part of one housing chamber to the other housing chamber by shifting power of the other cylindrical body shifting from the front to the back in one housing chamber, wherein when the plural cylindrical bodies are sequentially inserted from the front part of one housing chamber, the plural cylindrical bodies sequentially shift to the front part of the other housing chamber via the circulation guiding means in the order of insertion of the plural cylindrical bodies.