To provide a point distribution system capable of easily and surely improving the repeater rate of consumers.

This system is provided with a receiving part 3 for acquiring information on stores from a portable telephone 1 and receiving the portable telephone number and utilized price of a consumer A, who utilizes a relevant store B, on the basis of this store information, an arithmetic part 5 for calculating utilization point on the basis of the portable telephone number and the utilized price of the consumer A, a consumer information storage part 7 for storing the portable telephone number, the utilized price and the utilization point of the consumer A and a control part 4, which has the function of distributing the utilization point to the portable telephone 1 of the consumer A.