To properly provide display information required by a driver to the driver by specifying an observed object, based on eyes of the driver, determining kinds of the display information, based on the kind of the observed object, and by automatically displaying it.

The vehicular display device provided with a display control means 30 for selecting kinds of information for display comprises: an eye detecting means 10 for detecting eyes of the driver; an observed object specifying means 20 for specifying an observed object observed by the driver based on the eyes of the driver detected by the eye detecting means; a display control means for determining kinds of the display information based on the kind of the observed object specified by the observed object specifying means; and a display means 40 for displaying the information determined by the display control means.