To obtain a flavoring agent having a simple structure and beautiful appearance and vaporizing a natural fragrance.

This flavoring agent has appearance of a stem 13 and a flower 11. The stem part 13 comprises a hollow flexible material not to be corroded by water or an organic solvent. A perfume and a coloring matter are supported in an impregnated state into a carrier made of a water-permeable material having oil absorbing properties in the interior. An artificial flower in a state in which petals made of a white water-permeable material are inserted into the stem part at a calyx part is thrown into a flower bowl 15 charged with water and water is sucked up by capillary phenomenon. Consequently, the forced up coloring matter and perfume are reached to the petals of the artificial flower to simultaneously emit aroma.