Title:
the existing advertisement -- the system for generating the online advertising by which it was Suggested (ed) whether it is creative, and a method
Document Type and Number:
Japanese Patent JP6144644
Kind Code:
B2
Abstract:
A system and method automatically transforms preexisting advertising creatives adapted for a first content service environment into advertising creatives for a second content service environment. The transformed advertising creative are then suitable for initiating a new advertising campaign. In one example, the system transforms advertising creatives from search advertisements and display advertisements into creatives for a stream advertising campaign. Stream advertisements may then be placed into a stream of content displayed on a user device. The transformed advertising creatives may be included in a proposal to a prospective advertiser. The advertiser then can choose to accept the proposal. The process of creating new advertising creatives for the proposal to the advertiser is simplified, automated and made more efficient.
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Inventors:
Enrique Amyños Torres
Marissa Amyer
Rohit Chandra
Lawrence Wayer The Third
Saurab Dixit
Peter Chang
Marissa Amyer
Rohit Chandra
Lawrence Wayer The Third
Saurab Dixit
Peter Chang
Application Number:
JP2014092469A
Publication Date:
June 07, 2017
Filing Date:
April 28, 2014
Export Citation:
Assignee:
Yahoo Japan Corporation
International Classes:
G06Q30/02
Domestic Patent References:
| JP2010503071A | ||||
| JP200650469A | ||||
| JP2011503701A | ||||
| JP2012230617A |
Foreign References:
| US20110119125 | ||||
| US20080201218 | ||||
| US20090030781 |
Other References:
アスキー書籍編集部 編,「最新!よくわかるインターネット広告」,株式会社アスキー・メディアワークス,日本,2009.04.10発行,初版,pp.141-164
Attorney, Agent or Firm:
Sakai International Patent Office