PURPOSE: To provide a device for erecting automatically a dispenser having an unstable form from the state of falling down sideways so as to feed the dispenser in a receptacle assembling process.

CONSTITUTION: A base board 8 having a mounting surface on which a head 30a of a dispenser 30 is mounted is provided and a pair of guide plates 13, 13 spaced by the width of the head 30a from each other are erected on the mounting surface of the base board 8. A plate 1 having side ends spaced by at least the diameter of a suction pipe 30b opposedly from the side end 8d of the base board 8 in the lowering is provided vertically movable. Ejecting means 3, 4 for ejecting the erected dispenser 30 from the base board 8 are provided.