Title:
ADVERTISEMENT DATA MATCHING METHOD, DEVICE, AND SYSTEM
Document Type and Number:
WIPO Patent Application WO/2017/166472
Kind Code:
A1
Abstract:
The present invention discloses an advertisement data matching method, comprising: receiving audience image data sent from a client end; processing the audience image data to obtain audience attribute information; selecting, on the basis of the audience attribute information, audience-matching advertisement data from an advertisement database; and sending the audience-matching advertisement data to the client end. The invention further discloses an advertisement data matching device and system. In a technical solution provided by an embodiment of the invention, an advertisement server first obtains, on the basis of audience image data, current audience attribute information, and then selects, by referencing the audience attribute information, matching advertisement data. When compared to the prior art, the invention can match advertisement data on the basis of an audience orientation, thereby improving the accuracy of advertisement orientation-matching and enhancing user experience.
Inventors:
AO WEIBO (CN)
Application Number:
PCT/CN2016/088479
Publication Date:
October 05, 2017
Filing Date:
July 04, 2016
Export Citation:
Assignee:
LE HOLDINGS BEIJING CO LTD (CN)
LE SHI INTERNET INFORMATION & TECH CORP BEIJING (CN)
LE SHI INTERNET INFORMATION & TECH CORP BEIJING (CN)
International Classes:
H04N21/2668; H04N21/258
Foreign References:
| CN103942705A | 2014-07-23 | |||
| CN103514242A | 2014-01-15 | |||
| US20080201285A1 | 2008-08-21 | |||
| CN103442290A | 2013-12-11 |
Attorney, Agent or Firm:
CHINABLE IP (CN)
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