Title:
ADVERTISEMENT INFORMATION POSITIONING METHOD AND CORRESPONDING APPARATUS THEREFOR, ADVERTISEMENT INFORMATION DISPLAY METHOD AND CORRESPONDING APPARATUS THEREFOR, DEVICE, AND MEDIUM
Document Type and Number:
WIPO Patent Application WO/2022/016915
Kind Code:
A1
Abstract:
An advertisement information positioning method and a corresponding apparatus therefor, an advertisement information display method and a corresponding apparatus therefor, a device, and a medium. The display method comprises: obtaining a video stream of a livestreamer user of a livestreaming room and corresponding carried coordinate information (S21); playing the video stream in a video player in the livestreaming room (S22); obtaining advertisement information, the advertisement information comprising a visual object and a link serving as a remote access portal (S23); and positioning and restoring, from an on-air window of the video stream according to the coordinate information, a presentation area for displaying the advertisement information, and displaying, in the presentation area, the visual object in the advertisement information, so that the visual object is suitable for opening the link in response to a touch event (S24). Technical fusion of online livestreaming and e-commerce is realized, and a livestreamer user of a livestreaming room is allowed to define an advertisement presentation area in a video stream of the livestreamer user by means of an item, so that a user of a livestreaming room can obtain related advertisement information at a presentation area in an on-air window of a video stream.
Inventors:
XU SHAOLONG (CN)
CHEN WUBIN (CN)
CHEN WUBIN (CN)
Application Number:
PCT/CN2021/086510
Publication Date:
January 27, 2022
Filing Date:
April 12, 2021
Export Citation:
Assignee:
GUANGZHOU HUADUO NETWORK TECH (CN)
International Classes:
H04N5/275; G06Q30/02; H04N21/431
Domestic Patent References:
| WO2014135910A1 | 2014-09-12 |
Foreign References:
| CN111861561A | 2020-10-30 | |||
| CN106790120A | 2017-05-31 | |||
| CN1728781A | 2006-02-01 | |||
| CN106911936A | 2017-06-30 |
Attorney, Agent or Firm:
UNITALEN ATTORNEYS AT LAW (CN)
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