Title:
ADVERTISEMENT MANAGEMENT DEVICE, ADVERTISEMENT SELECTION DEVICE, ADVERTISEMENT MANAGEMENT METHOD, ADVERTISEMENT MANAGEMENT PROGRAM AND STORAGE MEDIUM STORING ADVERTISEMENT MANAGEMENT PROGRAM
Document Type and Number:
WIPO Patent Application WO/2012/117635
Kind Code:
A1
Abstract:
This advertisement management device (1) manages advertisements using advertisement information containing information indicating the associations between advertisements and categories, and is provided with: a unit (40) for determining on the basis of the advertisement information a category to be consolidated, i.e., a category of which it holds that the number of advertisements with that same category is less than or equal to a prescribed threshold value; and a consolidation unit (41) which associates the advertisements associated with the category to be consolidated with a category other than said category to be consolidated and updates the advertisement information.
Inventors:
TAKAMI SHINYA (JP)
Application Number:
PCT/JP2011/077849
Publication Date:
September 07, 2012
Filing Date:
December 01, 2011
Export Citation:
Assignee:
RAKUTEN INC (JP)
TAKAMI SHINYA (JP)
TAKAMI SHINYA (JP)
International Classes:
G06Q30/02; G06F17/30; G09F19/00
Domestic Patent References:
| WO2008102410A1 | 2008-08-28 |
Foreign References:
| JP2009266204A | 2009-11-12 | |||
| JPH04114277A | 1992-04-15 | |||
| JP2008299539A | 2008-12-11 | |||
| JP2002251413A | 2002-09-06 | |||
| JP2010039600A | 2010-02-18 |
Attorney, Agent or Firm:
HASEGAWA Yoshiki et al. (JP)
Yoshiki Hasegawa (JP)
Yoshiki Hasegawa (JP)
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Claims: