Title:
ADVERTISEMENT MATCHING METHOD AND DEVICE
Document Type and Number:
WIPO Patent Application WO/2017/143827
Kind Code:
A1
Abstract:
An advertisement matching method and device. The device comprises: an advertisement request receiving unit (401) for receiving an advertisement request comprising advertisement requirement parameters; an original advertisement obtaining unit (402) for obtaining a set of original advertisements according to the advertisement request and obtaining actual parameters of each original advertisement in the set of original advertisements; a querying unit (403) for querying unexpired advertisements from a local database of a server; a screening unit (404) for screening out a set of advertisement results according to the advertisement requirement parameters and the actual parameters of each original advertisement; a selection unit (405) for selecting at least one original advertisement from the set of advertisement results according to the advertisement requirement parameters; a sending unit (406) for sending the at least one original advertisement; and a deletion unit (407) for regularly deleting expired advertisements. By means of this method, the matching error between the actual parameters of the selected advertisements and the advertisement requirement parameters actually required by a user is small, thereby improving user experience.
Inventors:
WANG LI (CN)
Application Number:
PCT/CN2016/108262
Publication Date:
August 31, 2017
Filing Date:
December 01, 2016
Export Citation:
Assignee:
GUANGZHOU UCWEB COMPUTER TECH CO LTD (CN)
International Classes:
G06Q30/00
Foreign References:
| CN101593331A | 2009-12-02 | |||
| CN101472223A | 2009-07-01 | |||
| CN105741146A | 2016-07-06 | |||
| CN101730319A | 2010-06-09 | |||
| US20080059312A1 | 2008-03-06 |
Attorney, Agent or Firm:
BEYOND TALENT PATENT AGENT FIRM (CN)
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