Title:
ADVERTISEMENT PLATFORM APPARATUS AND CONTROL METHOD THEREFOR, AND ADVERTISEMENT SOFTWARE DEVELOPMENT KIT
Document Type and Number:
WIPO Patent Application WO/2017/030281
Kind Code:
A1
Abstract:
An advertisement platform apparatus and a control method therefor are proposed. The apparatus determines a delivery probability while considering both an advertisement provision volume and an advertisement request priority for each of a plurality of advertising agency devices which interwork to process an advertisement request associated with a terminal apparatus, and delivers the advertisement request according to the determined delivery probability, thereby resolving an imbalance phenomenon in which an advertisement request is only delivered to a specific advertising agency device from among a plurality of advertising agency devices.
Inventors:
HAN MIN HO (KR)
KO YOUNG KOAN (KR)
KO YOUNG KOAN (KR)
Application Number:
PCT/KR2016/006609
Publication Date:
February 23, 2017
Filing Date:
June 22, 2016
Export Citation:
Assignee:
SK PLANET CO LTD (KR)
International Classes:
G06Q30/02
Foreign References:
| KR20100135968A | 2010-12-27 | |||
| KR20120089453A | 2012-08-10 | |||
| KR20110034719A | 2011-04-06 | |||
| KR20070094640A | 2007-09-20 | |||
| KR20070067021A | 2007-06-27 |
Attorney, Agent or Firm:
NAM & NAM WORLD PATENT & LAW FIRM (KR)
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