ADVERTISING PROVISION SYSTEM, ADVERTISING CONTROL DEVICE, AND ADVERTISING CONTROL PROGRAM

Title:

ADVERTISING PROVISION SYSTEM, ADVERTISING CONTROL DEVICE, AND ADVERTISING CONTROL PROGRAM

Document Type and Number:

WIPO Patent Application WO/2013/136946

Kind Code:

A1

Abstract:

[Problem] To allow carrying out an efficacious adjustment of an advertising volume. [Solution] When usage information which denotes that advertising information is used in a terminal device is received from the terminal device, variable parameters which correspond to a digital product which is associated with the advertising information on the terminal device, and/or variable parameters which correspond to the digital product as information included in the advertising information, is updated, and on the basis of each of the post-update variable parameters, the advertising information to be sent in association with the digital product is controlled.

Inventors:

IWAKI MINORU (JP)
IGUCHI KAZUMA (JP)
SUZUKI KIYOSHI (JP)
KAWAMURA HIROYUKI (JP)
ITO MANATO (JP)
FUJINUMA TOSHIYUKI (JP)
TANI HIDETAKA (JP)
YOSHIOKA ATSUSHI (JP)
TSUCHIYA TAKU (JP)
SAKAI SHINYA (JP)

Application Number:

PCT/JP2013/054520

Publication Date:

September 19, 2013

Filing Date:

February 22, 2013

Export Citation:

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Assignee:

SEGA KK DBA SEGA CORP (JP)

International Classes:

G06Q30/02

Foreign References:

JP2007226598A	2007-09-06
JP2007226598A	2007-09-06

Other References:

RYUJI KANBE, MIXI APURI O TSUKURO!, 30 April 2010 (2010-04-30), pages 397 - 406, XP008174663
"Kakin Fuyo Game Sumaho Muke Haishin Your Games", NIHON KEIZAI SHIMBUN, 21 September 2011 (2011-09-21), pages 17, XP008174946
"Tapjoy FUELING GREAT APPS", 23 December 2011 (2011-12-23), XP008173493, Retrieved from the Internet [retrieved on 20130329]
See also references of EP 2827292A4