ANTI-COUNTERFEITING SYSTEM AND METHOD

WIPO Patent Application WO/2010/090869

A3

An online auction website has anti-counterfeiting measures. The website requires a seller of an item to input information about the product for sale, including at least a brand of the product and a product identification code. If the brand code and product identification code are not entered, the website does not allow the seller to post the item for sale. If entered, the brand and the product identification code are included in the listing on the online auction webpage that advertises the product for sale during the auction period. Verification may be performed on the item to determine its authenticity. The verification process includes comparing the listed brand and product identification codes with a plurality of authentic brand and product identification codes. When the brand and product identification codes are determined to be counterfeit, the listing is terminated and the sale of counterfeit items is prevented.

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HEDGES HERB (US)
BROWN KEVIN (US)
HANKS GINNI (US)

PCT/US2010/021639

September 30, 2010

January 21, 2010

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NIKE INC (US)
NIKE INTERNATIONAL LTD (US)
HEDGES HERB (US)
BROWN KEVIN (US)
HANKS GINNI (US)

G06Q99/00

US20080189212A1	2008-08-07
US20080235108A1	2008-09-25
US20080052184A1	2008-02-28
US20040172537A1	2004-09-02

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