Title:
AI‐BASED CAMPAIGN AND CREATIVE TARGET SEGMENT RECOMMENDATION ON SHARED AND PERSONAL DEVICES
Document Type and Number:
WIPO Patent Application WO/2024/028781
Kind Code:
A1
Abstract:
A method includes obtaining (i) device data associated with multiple electronic devices and (ii) advertisement data associated with one or more advertisement campaigns. The method also includes identifying first features and second features, where the first features correspond to the device data and the second features correspond to the advertisement data. The method further includes generating a graph relating usage history of the multiple electronic devices and one or more advertisement genres. The method also includes identifying a specified electronic device from among the multiple electronic devices and an advertisement segment from among the one or more advertisement campaigns using the first features, the second features, and the graph. In addition, the method includes providing the advertisement segment to the specified electronic device.
Inventors:
KIM HONG-HOE (US)
PALCZEWSKI TOMASZ J (US)
ZHU YINGNAN (US)
ZHAO XIANGYUAN (US)
NAYAR HARI BABU (US)
PRATURY CHAITANYA PRAVEEN (US)
PALCZEWSKI TOMASZ J (US)
ZHU YINGNAN (US)
ZHAO XIANGYUAN (US)
NAYAR HARI BABU (US)
PRATURY CHAITANYA PRAVEEN (US)
Application Number:
PCT/IB2023/057817
Publication Date:
February 08, 2024
Filing Date:
August 02, 2023
Export Citation:
Assignee:
SAMSUNG ELECTRONICS CO LTD (KR)
International Classes:
G06Q30/02
Foreign References:
| US20220215440A1 | 2022-07-07 | |||
| US20210089598A1 | 2021-03-25 | |||
| US11068285B2 | 2021-07-20 | |||
| US20200285960A1 | 2020-09-10 | |||
| KR20220102511A | 2022-07-20 | |||
| US11676180B1 | 2023-06-13 |
Attorney, Agent or Firm:
KIM, Tae-hun et al. (KR)
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