Title:
CONTENT PUSHING METHOD AND APPARATUS, AND COMPUTER DEVICE
Document Type and Number:
WIPO Patent Application WO/2019/076173
Kind Code:
A1
Abstract:
The present invention provides a content pushing method and apparatus, and a computer device. The content pushing method comprises: obtaining characteristics of a user exposing an application and a click behavior of the application; generating a sample according to the characteristics of the user and the click behavior of the application; inputting the sample into a grouping model to determine a group to which the sample belongs in the grouping model; inputting the sample into a click rate prediction model corresponding to the group to obtain the predicted click rate of the application by a user; and pushing content to the user according to the predicted click rate of the application. According to the content pushing method, after a group to which a user belongs is determined, a predicted click rate is obtained according to the click rate prediction model of the group, the accuracy of the predicted click rate is improved, and content is accurately pushed to the user.
Inventors:
PAN ANTENG (CN)
Application Number:
PCT/CN2018/105810
Publication Date:
April 25, 2019
Filing Date:
September 14, 2018
Export Citation:
Assignee:
GUANGZHOU UC NETWORK TECH CO LTD (CN)
International Classes:
H04L29/08
Foreign References:
| CN107613022A | 2018-01-19 | |||
| CN105701191A | 2016-06-22 | |||
| CN105678587A | 2016-06-15 | |||
| CN104572962A | 2015-04-29 | |||
| US20110238496A1 | 2011-09-29 | |||
| US20170004524A1 | 2017-01-05 |
Attorney, Agent or Firm:
BEYOND TALENT PATENT AGENT FIRM (CN)
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