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Title:
CONTENT PUSHING METHOD AND APPARATUS, DEVICE, AND MEDIUM
Document Type and Number:
WIPO Patent Application WO/2024/051492
Kind Code:
A1
Abstract:
The present application relates to a content pushing method, comprising: determining candidate hybrid contents in response to a content pushing request, wherein the hybrid contents comprise a first-type content and second-type contents, the first-type content is a content pushed with reference to a dynamic resource input amount, the dynamic resource input amount is a dynamically changing resource input amount provided by at least one content provider, and the second-type contents are contents pushed according to an agreement (202); acquiring dynamic resource input information of the first-type content, and acquiring object attribute information of an object that initiates the content pushing request (204); determining content features of the second-type contents, and determining an overall content feature according to the content features of the second-type contents (206); determining a dynamic resource input feature according to the dynamic resource input information (208); determining a first preferential pushing probability of the first-type content according to the object attribute information, the overall content feature, and the dynamic resource input feature (210); analyzing a preferential pushing relationship between the content features of the second-type contents to obtain internal preferential pushing features, and analyzing a preferential pushing relationship between the types according to the object attribute information, the internal preferential pushing features, and the dynamic resource input feature to determine second preferential pushing probabilities respectively corresponding to the second-type contents (212); and selecting a content from the hybrid contents on the basis of the first preferential pushing probability and the second preferential pushing probabilities and pushing the content (214).

Inventors:
WANG XIAOYU (CN)
HUANG DONGBO (CN)
GUO YONGHUI (CN)
Application Number:
PCT/CN2023/114348
Publication Date:
March 14, 2024
Filing Date:
August 23, 2023
Export Citation:
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Assignee:
TENCENT TECH SHENZHEN CO LTD (CN)
International Classes:
G06F16/9535; G06F17/11; G06N3/04; G06N3/08
Domestic Patent References:
WO2018027642A12018-02-15
Foreign References:
CN110782286A2020-02-11
CN104065733A2014-09-24
CN113781078A2021-12-10
CN114663155A2022-06-24
CN114943581A2022-08-26
Attorney, Agent or Firm:
ADVANCE CHINA IP LAW OFFICE (CN)
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