Title:
CONTROLLED DEFERRALS OF MARKETING ACTION IN SEQUENTIAL WORKFLOWS
Document Type and Number:
WIPO Patent Application WO/2022/121619
Kind Code:
A1
Abstract:
A computer system includes a memory having computer readable instructions and a processor for executing the computer readable instructions. The computer readable instructions control the processor to determine an active workflow initiated by a user. The active workflow includes a plurality of individual workflow stages that are sequentially presented to the user to complete a task. The processor further receives a user input requesting execution of a deferrable marketing action located at a current workflow stage of the active workflow, and controls the deferrable marketing action in response to the user input so as to delay execution of the deferrable marketing action.
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Inventors:
MCFADDIN HERBERT SCOTT (US)
NARAYANASWAMI CHANDRASEKHAR (US)
NARAYANASWAMI CHANDRASEKHAR (US)
Application Number:
PCT/CN2021/130210
Publication Date:
June 16, 2022
Filing Date:
November 12, 2021
Export Citation:
Assignee:
IBM (US)
IBM CHINA CO LTD (CN)
IBM CHINA CO LTD (CN)
International Classes:
G06F7/00
Foreign References:
| US20020072972A1 | 2002-06-13 | |||
| US20080320394A1 | 2008-12-25 | |||
| CN101796536A | 2010-08-04 | |||
| CN111159599A | 2020-05-15 |
Attorney, Agent or Firm:
CCPIT PATENT AND TRADEMARK LAW OFFICE (CN)
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