Title:
CUSTOMIZATION OF MULTIMEDIA
Document Type and Number:
WIPO Patent Application WO/2013/188721
Kind Code:
A3
Abstract:
Disclosed are methods and apparatus for providing customized multimedia content to a user. Multimedia content is provided to a further user. The multimedia content comprises non-customizable, non-advertisement primary content and a customizable advertising opportunity. The further user may customize the advertising opportunity to produce customized multimedia content, which may then be sent, or shared with the user (for consumption by that user). Customization may include selecting an advertisement and including the selected advertisement in the advertising opportunity or selecting an advertising policy for the advertising opportunity. The advertisements (or policies) may be based on preferences (e.g., likes, dislikes, hobbies, interests) of the user.
Inventors:
NARASIMHAN NITYA (US)
MISHRA SANJEEV K (US)
MISHRA SANJEEV K (US)
Application Number:
PCT/US2013/045764
Publication Date:
July 24, 2014
Filing Date:
June 14, 2013
Export Citation:
Assignee:
MOTOROLA MOBILITY LLC (US)
International Classes:
G06Q30/00
Foreign References:
| US20070291747A1 | 2007-12-20 | |||
| US20060218577A1 | 2006-09-28 | |||
| US20070055566A1 | 2007-03-08 | |||
| US20090222315A1 | 2009-09-03 | |||
| US20110138413A1 | 2011-06-09 |
Attorney, Agent or Firm:
LANZA, John D. et al. (3000 K Street N W,6th Floo, Washington DC -5 109, US)
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