DATA ANALYSIS METHOD AND SYSTEM BASED ON REGIONALIZED MEMBERSHIP MARKETING SCENE, AND COMPUTER DEVICE

Title:

DATA ANALYSIS METHOD AND SYSTEM BASED ON REGIONALIZED MEMBERSHIP MARKETING SCENE, AND COMPUTER DEVICE

Document Type and Number:

WIPO Patent Application WO/2021/088434

Kind Code:

A1

Abstract:

Disclosed are a data analysis method and system based on a regionalized membership marketing scene, and a computer device. The method comprises: performing gridding division on a target region according to a distribution condition of physical stores of a merchant, each physical store corresponding to one grid; constructing a store information database, and corresponding the gridded regional geographic position information to physical store code information and grid code information; constructing a user information database; and matching address information generated for a user to trigger an online behavior, obtaining physical store information corresponding to a region where the user is located, and attributing the user to an effective marketing region of offline stores by means of the online behavior of the user. According to the present invention, offline address information of the user is positioned by obtaining address information data generated by the online behavior of the user, so that the online user and the offline store generate an actual relation about a geographic position by means of an address, the online user is accurately attributed to a marketing region range of the offline stores, and gridding management of sales regions is achieved.

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Inventors:

SHU WENXIN (CN)
CUI JIANMEI (CN)
LI CHENG (CN)
PENG HU (CN)
SUN QIAN (CN)

Application Number:

PCT/CN2020/105640

Publication Date:

May 14, 2021

Filing Date:

July 29, 2020

Export Citation:

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Assignee:

SUNING CLOUD COMPUTING CO LTD (CN)

International Classes:

G06Q30/02

Foreign References:

CN110930180A	2020-03-27
CN106960294A	2017-07-18
CN108364143A	2018-08-03
CN104156843A	2014-11-19
CN106296100A	2017-01-04
CN105654366A	2016-06-08
CN106447461A	2017-02-22
JP2018165216A	2018-10-25

Attorney, Agent or Firm:

BEIJING LAWSING IP FIRM (CN)

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