Title:
DEVICE FOR ADVERTISING USING KEYWORD COOKIE
Document Type and Number:
WIPO Patent Application WO/2013/154239
Kind Code:
A1
Abstract:
The present invention relates to a device for advertising using a keyword cookie, which writes as a keyword cookie a search word that is used in an Internet access device having an Internet function, such as a PC, a PDA, and a smartphone, and then saving same to the Internet access device, and changing advertisement content that is displayed on the Internet access device to advertisement content that corresponds to the keyword cookie and is provided by an advertiser, so that by increasing interest of a user in advertisement content that is related to a most recent search word, advertisement effectiveness of the advertiser can be increased. The main components of the present invention comprise: a search word confirmation unit (21) for saving a search word which is entered in a search box, when a user clicks a search result that is displayed after the search word is entered in the search box of the Internet access device and the search result is displayed; a first cookie information generation unit (22) for writing the search word, which is confirmed by the search word confirmation unit, as content of the keyword cookie and saving same to a cookie folder of the Internet access device; an advertisement managing unit (23) for receiving information on an advertisement, which is provided to the Internet access device from the advertiser, categorizing same by keyword, saving same to an advertisement database (40), and managing same; a browser advertisement information confirmation unit (24) for confirming whether an advertisement is included in content which is displayed on the browser of the Internet access device, and confirming information on the advertisement when the advertisement is included; an advertiser advertisement selection unit (25) for confirming the most recent search word of the cookie that is saved on the Internet access device, when the browser advertisement information confirmation unit (24) confirms that the advertisement is displayed on the browser of the Internet access device, and comparing and selecting the advertisement of the advertiser that is matched with the keyword of the advertiser that is saved; and an advertisement display unit (26) for displaying the advertisement of the advertiser, which is selected by the advertiser advertisement selection unit (25), in the advertisement content on the browser of the Internet access device.
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Inventors:
KIM SOO-HYUN (KR)
Application Number:
PCT/KR2012/008859
Publication Date:
October 17, 2013
Filing Date:
October 29, 2012
Export Citation:
Assignee:
KIM SOO-HYUN (KR)
International Classes:
G06Q30/02; G06F17/30
Foreign References:
| KR100677759B1 | 2007-02-02 | |||
| KR20110049139A | 2011-05-12 | |||
| KR20080071025A | 2008-08-01 | |||
| KR20090001601A | 2009-01-09 |
Attorney, Agent or Firm:
JEON, Jong-Il (KR)
전종일 (KR)
전종일 (KR)
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