DEVICE FOR MEASURING BOUNCE RATE OF BROADCASTING SERVICE

Title:

DEVICE FOR MEASURING BOUNCE RATE OF BROADCASTING SERVICE

Document Type and Number:

WIPO Patent Application WO/2019/124761

Kind Code:

A1

Abstract:

The present invention may provide a device for measuring a bounce rate that measures a bounce rate of a broadcasting service by using service provision information generated on the basis of a viewer's behavior of selecting a channel and then changing the channel. It is possible to extract additional information, such as a viewer's reaction which could not be grasped through existing ratings of a broadcasting service, on the basis of the bounce rate measured according to the present invention. The bounce rate measured according to the present invention may be used, alone or in combination with existing ratings, as a criterion for evaluating the quality of a broadcasting service or grasping a viewer's interest.

Inventors:

BAEK WONJANG (KR)

Application Number:

PCT/KR2018/014240

Publication Date:

June 27, 2019

Filing Date:

November 20, 2018

Export Citation:

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Assignee:

ANYPOINT MEDIA CO LTD (KR)

International Classes:

H04H60/33; H04H20/33

Domestic Patent References:

WO2017119604A1

2017-07-13

Foreign References:

JP2014042124A	2014-03-06
KR20150004685A	2015-01-13
KR20110065945A	2011-06-16
KR20090064142A	2009-06-18
KR101751708B1	2017-07-11

Other References: