Title:
DEVICE FOR PROVIDING KEYWORD ADVERTISING, METHOD FOR PROVIDING SUCH KEYWORD ADVERTISING, AND RECORDING MEDIUM ON WHICH IS RECORDED A PROGRAM FOR EXECUTING SAME
Document Type and Number:
WIPO Patent Application WO/2013/054991
Kind Code:
A1
Abstract:
The present invention relates to: a device for providing keyword advertising capable of efficiently setting advertising costs, when providing keyword advertising via a network; a method for providing such keyword advertising; and a recording medium on which is recorded a program for executing same. Billing is executed based on a final bid price that is set not only on the monetary amount bid by one or more advertiser requesting to bid for specific keyword advertising but also by: confirming the bid time of each advertiser and setting a final bid ranking based on the bid amount; setting a final-bid ranking, that is based on the bid time, for advertisers who submitted the same bid amount; and setting, as the final bid price of each advertiser, a monetary amount with a high pre-set amount vis-à-vis bids of advertisers entering final bids in lower ranking based on the set final-bid ranking.
Inventors:
KIM SHIN MYUNG (KR)
Application Number:
PCT/KR2012/002029
Publication Date:
April 18, 2013
Filing Date:
March 21, 2012
Export Citation:
Assignee:
SK PLANET CO LTD (KR)
KIM SHIN MYUNG (KR)
KIM SHIN MYUNG (KR)
International Classes:
G06Q30/02; G06F17/30
Foreign References:
| KR20100032585A | 2010-03-26 | |||
| KR20070046585A | 2007-05-03 | |||
| KR20050026939A | 2005-03-16 | |||
| JP2007241894A | 2007-09-20 | |||
| KR20040059115A | 2004-07-05 |
Attorney, Agent or Firm:
PARK, CHONG HAN (KR)
박종한 (KR)
박종한 (KR)
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Claims: