Title:
GAZE PREDICTOR
Document Type and Number:
WIPO Patent Application WO/2023/004734
Kind Code:
A1
Abstract:
Embodiments in accordance with this disclosure provide a system and method for predicting an attention level of a viewer corresponding to one or more portions of a media item. The method can include receiving a media item, segmenting the media item into one or more segments, each segment corresponding to a portion of the media item, identifying one or more characteristics associated with each segment of the one or more segments, providing the segmented media item and identified characteristics to a machine-learning model that has been trained using empirical data from identified user gaze locations on training media items, and generating a heat map that predicts the attention level of the viewer corresponding to the one or more segments of the digital media item based on the segmented media item, identified characteristics, and the empirical data.
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Inventors:
HODA SHAZ (US)
SWADENER JOHN REA (US)
BENNETT LOUIS JAMES (US)
GARGIULO PASQUALE (US)
FORD BENJAMIN (US)
CLIFFORD KIMBERLY (US)
ZANJ SIDDHESH SHIVAJI (US)
AGGARWAL AMIT (US)
LIN YANG (CN)
SWADENER JOHN REA (US)
BENNETT LOUIS JAMES (US)
GARGIULO PASQUALE (US)
FORD BENJAMIN (US)
CLIFFORD KIMBERLY (US)
ZANJ SIDDHESH SHIVAJI (US)
AGGARWAL AMIT (US)
LIN YANG (CN)
Application Number:
PCT/CN2021/109554
Publication Date:
February 02, 2023
Filing Date:
July 30, 2021
Export Citation:
Assignee:
PRICEWATERHOUSECOOPERS LLP (US)
International Classes:
G06T7/00; H04N19/00
Domestic Patent References:
| WO2010039976A1 | 2010-04-08 | |||
| WO2020253965A1 | 2020-12-24 |
Foreign References:
| US20130230253A1 | 2013-09-05 | |||
| CN106681484A | 2017-05-17 | |||
| CN112861828A | 2021-05-28 | |||
| CN111209811A | 2020-05-29 | |||
| CN108596243A | 2018-09-28 | |||
| CN108230426A | 2018-06-29 |
Attorney, Agent or Firm:
LEE AND LI - LEAVEN IPR AGENCY LTD. (CN)
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